Photo contest!

Capture ”Saabandan” in a photo and compete for a unique VIP weekend in Trollhättan!

Congratulations to all the winners!

Our photo contest has now been decided. The winners were presented during the museum's fiftieth anniversary party on Saturday, September 6.

We are very grateful to everyone who participated in the competition by sending in beautiful and personal photos. They have shown great commitment and contributed to conveying their image of the "Saabandan", which we find very exciting.

We received over 200 entries from many different countries. Among the winning entries we find participants from Germany, Wales, Belgium, the Netherlands, the USA, Taiwan and Sweden. This shows once again that the interest in Saab cars is an international phenomenon.

During the museum's anniversary party on Saturday, September 6, the winners' entries were presented on a screen in the museum. Two of the winners were also present, so they received their prizes on stage outside the museum during the afternoon.

All winners are presented below. The winners' photos will soon be published both here on our website and on Facebook and Instagram.

1st PRIZE
Jan Goldenbaum, Germany

2nd PRIZE
Linnea Persson, Sweden

3rd PRIZE
Lynda Meakin, Wales

4th–10th PRIZE
Johan Bekkers, Belgium
Erik Stenkula, Sweden
Neo Tsai, Taiwan
Krister Karlsson, Sweden
Jean-Claude Luijcx, Netherlands
Ed Shorer, USA
Maria Kristoffersson, Sweden

How do you capture ”Saabandan” in a picture?

Is it an old faded Instamatic picture of a heavily loaded 99 on the way to the summer cottage? Or does the picture show you lying in the gravel changing the gearbox on a Saab 96? Maybe an artistic picture of a freshly washed 900 reflecting in the water? One thing is for sure: There are many memorable moments where a Saab has been the main character in the story. Share your Saab memories and compete with your photo!

Saab Car Museum are announcing a photo contest to see how ”Saabandan” – The Saab Spirit – can be captured in a picture. Great prizes await those who best succeed in the task. The winner is offered a tailor-made visit to Trollhättan for two with good food and comfortable accommodation. Of course, a visit to the Saab Car Museum is included in the program.

OBS! Anmälningstiden för tävlingen har gått ut. Vinnare presenteras i anslutning till museets femtioårskalas lördag 6 september.

What is the Saab Spirit ”Saabandan”?

”Saabandan” is a somewhat mythical concept. The phrase first appeared in an advertising campaign in the late sixties. Common sense, sportiness and a sense of economy were qualities that Saab owners had. The cars' characteristic features such as front-wheel drive, road holding and reliability were also typical qualities that characterized the "Saabandan. All according to the advertisers.

The term ”Saabandan” has also been used internally among those who worked at the company. Employees have often referred to team spirit, open and non-prestige communication, and loyalty to the innovative company that was a small "underdog" in the global automotive market.

But what does the "Saabandan" mean to you, and which image do you think best captures the concept today? Now you can compete with your photograph and help clarify the meaning of this somewhat vague expression.

Entrance fee

1st PRIZE

A unique VIP weekend in Trollhättan for two people

You will stay comfortably at Albert Kök Hotell & Konferens for two nights Friday–Sunday. On Saturday evening you will be treated to a delicious dinner at the hotel's restaurant. During the weekend, the winner will also receive an exclusive tour of the Saab Car Museum and a guided tour of other local attractions in collaboration with Visit Trollhättan Vänersborg.

2nd–3rd prize

Iconic Car Box

An exclusive limited edition box containing 16 photographs of iconic Saabs. The photos are taken by award-winning photographer Johan Wedenström and are printed on high-quality paper. The box also includes a 40-page printed publication with a description of the cars depicted and unique interviews with various Saab personalities who have in one way or another influenced the history of Saab cars.

4th–10th PRIZE

A high-quality poster with an illustration of ”Ursaaben”

The image was created by the legendary illustrator Rony Lutz and is only available for purchase at the Saab Car Museum. Rony Lutz produced thousands of illustrations during his employment at Saab from 1969 to 2003. Not least the detailed X-ray images have become classics, and Rony has contributed like few others to bringing the story of Saab's models and innovations to life. If anyone has illustrated the Saab Spirit, it is Rony. The poster, which measures 50x70 cm, is delivered in a cardboard tube.

Competition rules

  • Submit the image that you think best shows ”Saabandan” via the competition form, no later than Sunday, August 24, 2025.
  • The digital image uploaded should be of good quality and printable in A4 size. The higher the resolution, the better.
  • The photo can be brand new or taken from a 50-year-old photo album.
  • The picture can be taken by you or a family member. The important thing is that you have the right to use the picture. So it's perfectly okay to take a picture from grandma and grandpa's photo album as long as you have their permission.
  • Submit where and when the picture was taken, and who took the picture.
  • Write a short text describing the picture and tell us why you think the image shows ”Saabandan” in a good way.
  • Briefly describe your own relationship with Saab, and why you would like to win a VIP weekend in Trollhättan.
  • Winners will be selected by a jury consisting of representatives from Saab Cars Magazine and Saab Car Museum. The jury's decision cannot be appealed.
  • The jury does not primarily look at the technical quality of the image, but which competition entry best captures ”Saabandan” in the image.
  • Winners will be announced during the Saab Car Museum's fiftieth anniversary party in Trollhättan on Saturday, September 6, 2025.
  • By participating in the competition, you agree that the Saab Car Museum may use the image in its exhibition. The image may also be published on the museum's social media and used for PR purposes to promote the museum and the photo competition. The image may also be printed in publications published by the Saab Car Museum or its partners.
  • The winner of the VIP weekend in Trollhättan will pay for their own travel to and from Trollhättan.
  • The winner of the VIP weekend must use their winnings by no later than May 2026.
  • The date for the VIP weekend is determined in consultation with Saab Car Museum and Albert Kök Hotel & Konferens and must be booked at least two months in advance. Together we will do everything we can to ensure that the winner has a memorable weekend in Trollhättan, but since there are certain dates that do not work for practical reasons, Saab Car Museum and Albert Kök Hotel & Konferens have the right to refuse the requested date.
  • The winner's stay in Trollhättan will be documented by Saab Car Museum and pictures may be published on social media by Saab Car Museum, Albert Kök Hotell & Konferens and Visit Trollhättan Vänersborg.
  • It is not permitted to transfer any winnings to another individual.

Competition form

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